Website promotion is, quite simply, the process of getting the word out about your site. Like any kind of marketing or promotional effort, website promotion requires planning and strategy.
Where to Start
Before jumping headfirst into site promotion (and, perhaps, even before building your site), you’ll want to think carefully about your target market and your site’s purpose. Who do you want to visit your site? What do you want those visitors to do when they get there? With so much information out there, and so many means available for website promotion, it’s tempting to dive in without testing the waters. Just as with more traditional forms of spreading the word, though, you want to figure out what you have to offer, and who will be most interested. Promotion should focus on bringing those visitors to your site who want or need whatever it is you have to offer.
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